As Featured On
Smart50
Good Humans
Life, Money & Love
Chew the Fat
Founder. Speaker. Operator.
Built two beverage brands. $60M+ in retail sales. Now building Hyro to $100M.
As Featured On
Smart50
Good Humans
Life, Money & Love
Chew the Fat
About
Steve Chapman started his career at PwC before leaving to build things. His first venture, Facebuy, won young entrepreneur awards and taught him how to move fast.
He then co-founded Shine+ Drink with Dr Sam Prince, scaling it to Australia's #1 nootropic brand, 7,000+ retail stores, and $60M+ in sales.
Now he's the founder of Hyro, Australia's fastest-growing hydration brand, and Hype Brands Co, an advisory firm helping consumer brands scale. Former President of Entrepreneurs' Organisation (EO) Sydney. Endurance athlete, dad, Sydney-based.
Awards & Recognition
"Small & Succeeding" category (NSW) for Shine+ Drink
Shine+ Drink recognised as one of Australia's best workplaces
Shine+ ranked among Australia's top 20 fastest growing companies
Shine+ Drink ranked #17 on SmartCompany's Smart50 (68% growth)
Host of Shine's podcast with 3M+ views across YouTube and Spotify
Co-author of an academic paper on the definition of entrepreneurship
Led the Sydney chapter of Entrepreneurs' Organisation (~200 members, avg revenue $3.2M USD)
Speaking
How DTC and subscription models are reshaping consumer goods. Lessons from building and scaling brands that win repeat customers and long-term loyalty.
The real, unfiltered journey of building a brand from nothing. What works, what doesn't, and the operational decisions that separate winners from everyone else.
Why most consumer brands fail and the few that survive. How to build a brand with staying power through product, community, and relentless execution.
Podcast & Media
Building Hyro Series
Steve sits down with Dion Guagliardo to talk about the journey from PwC to building a $100M brand, the lessons from Shine+, and the operating principles behind Hyro.
Watch the Building Hyro Series →
The Mentor with Mark Bouris
Connect
Follow the journey.
Building Hyro to $100M in public. Behind the scenes, lessons learned, and the real operator playbook.